FUNNEL DESIGN MASTERCLASS PROGRAM

Learn how to plan, write, design, and launch marketing funnels that turn visitors into leads and customers—step by step.

COURSE DETAILS

  • Duration: 20 Days

  • Platform: Live via Zoom

  • Weekly Commitment: 10 hrs/week

WEEKLY TOPIC

WEEK 1: Funnel Foundations & Strategy

Day 1: Funnel Thinking 101

▪️What is a marketing funnel?

▪️Top / Middle / Bottom funnel explained

▪️Traditional vs. digital funnels

Day 2: Understanding the Customer Journey

▪️Awareness → Consideration → Conversion → Retention

▪️Identifying customer pain points

▪️Mapping sample customer journeys

Day 3: Funnel Types & Their Purpose

▪️Lead magnet funnel

▪️Webinar funnel

▪️Sales funnel

▪️Product launch funnel

▪️Membership funnel

Day 4: Niches & Funnel Fit

▪️Tailoring funnels for coaching, ecommerce, service-based, and digital products

▪️Funnel flow samples per industry

Day 5: Funnel Goals & Metrics

▪️Defining funnel objectives

▪️Key KPIs: clicks, leads, conversions, open rates

▪️Manual tracking using Google Sheets

WEEK 2: Funnel Copywriting & Content

Day 6: Copywriting Fundamentals

▪️AIDA, PAS, and FAB formulas

▪️Storytelling in marketing funnels

▪️ChatGPT prompts for writing hooks

Day 7: Writing for Awareness (Top of Funnel)

▪️Blog posts, lead magnets, free resources

▪️Creating opt-in messages that convert

Day 8: Writing for Interest & Desire (Middle Funnel)

▪️Nurture emails and value-driven content

▪️Product and service introduction techniques

Day 9: Writing for Action (Bottom Funnel)

▪️Sales pages, email pitches, and CTAs

▪️Psychological triggers: FOMO, scarcity, urgency

Day 10: Funnel Copy Practice Day

▪️Draft a full funnel sequence (landing page + 3 emails + CTA buttons)

▪️Peer feedback or self-audit guide

WEEK 3: Funnel Design Tools & Visual Elements

Day 11: Visual Funnel Mapping

▪️Sketching funnels using Canva or Whimsical

▪️Manual funnel flows with Notion or Google Slides

Day 12: Designing the Landing Page

▪️Layout structure: headline, hook, CTA, visuals

▪️Canva mockups with Google Sites or Carrd setup

Day 13: Lead Magnet Creation

▪️Designing freebies: checklists, mini-guides, templates

▪️Creating opt-in pages using Google Forms and Canva

Day 14: Email Sequence & Nurture Flow

▪️Welcome sequences (3-day email samples)

▪️Manual follow-ups using Gmail and Google Sheets

Day 15: Funnel Design Practice

▪️Create a complete mini funnel: opt-in → thank you → email

▪️Presentation for review or small-group testing

WEEK 4: Testing, Optimization & Launch

Day 16: Funnel Troubleshooting

▪️Common funnel problems: drop-offs, low opt-ins

▪️Manual behavior analysis using Google Forms and link tracking

Day 17: Feedback Loop & Revisions

▪️Gathering user or tester feedback

▪️Improving copy, layout, and CTAs

Day 18: Funnel Optimization Techniques

▪️Manual A/B testing using different Canva versions

▪️Improving page speed, clarity, and conversions

Day 19: Funnel Launch Checklist

▪️Funnel audit: copy, visuals, flow, links, and emails

▪️Final pre-launch checklist

Day 20: Presentation

▪️Presenting your funnel map and content

▪️Receiving feedback

Bonus Access

You’ll receive bonuses based on how well you apply what you learn and what you need most.
This ensures you get the right tools and guides—not generic extras.

The more you learn and apply, the more helpful bonuses you will receive.

Frequently Asked Questions

Training Requirement (Non-Negotiable)

Headset – A headset is mandatory to ensure clear audio communication.

Camera On at All Times – This is a real-time, one-on-one, highly interactive session. Full video participation is required.

Quiet Environment – You must be in a distraction-free, quiet space throughout the session.

WhatsApp Web/Desktop – All important announcements and updates will be sent exclusively through WhatsApp. Communication via Facebook Page will not be entertained.

Install Zoom – Please ensure that Zoom is installed and updated on your device prior to the session. This will be our primary platform for the live session. 

Can I use tablet or mobile for the VA Training?

Many of the hands-on exercises require features and functions that are only fully available on a laptop or desktop. Using a mobile phone is strongly discouraged, as it will significantly limit your ability to participate effectively in the training.

Do you offer Internship after the training?

Yes, we offer internship opportunities that can be added to your profile as part of your training experience. Eligibility for the internship will depend on your performance and participation throughout the training program.

Do we provide certificates?

No. Employers and clients prioritize skilled professionals who can deliver results over formal certifications. We focus on building your skills through practical, hands-on experience and personalized 1-on-1, highly interactive, real-time mentorship.

Why Choose Us?

Real-Time & Highly Interactive – Learn live and ask questions on the spot

2 Hours Daily – Every day for one full month

Limited slots per Month – To ensure quality and full attention

No Pre-recorded videos – Live sessions will be recorded

Perfect for Beginners – Get results with daily guidance

Terms and Conditions

Credit for Trainer's Missed Classes

Missed classes will only be credited or rescheduled if the unavailability is due to the trainer's scheduling conflicts, unforeseen circumstances or technical issues.

No Credit for Student Absences

Classes missed due to the student’s absence, whether notified or not, will not be credited or rescheduled.

Strict Adherence to the Schedule

The academy operates on a fixed schedule to ensure continuity and quality of instruction. As such, students are responsible for managing their attendance and adhering to the published timetable. It is the student's responsibility to manage their attendance and communicate promptly regarding any scheduling conflicts.

Refund policy

Do you offer refunds for courses or services?

No, we do not provide refunds for any of our courses.

Why is there a no-refund policy?

Our no-refund policy exists due to the limited number of slots available each month. This ensures that participants who enroll are fully committed to the training program.

What if I can’t complete the training?

Since refunds are not available, we encourage participants to carefully assess their availability and commitment before enrolling.

Can I transfer my slot to someone else?

No, slot transfers are not applicable. Each participant’s enrollment is personalized, and our programs are designed to ensure consistency and accountability. Allowing slot transfers could impact the quality of the learning experience and disrupt the structured training flow.

Inclusions

You will get access to bonuses based on how well you do in the training and what you need most. This program is made to help each person in their own way. That means we don’t give the same bonuses to everyone. Instead, we give you the right tools and guides that can help you solve your problems.

👉 The more you learn and apply,

👉 The more helpful bonuses you will receive.

Let’s focus on giving you what really helps not just extra files, but the right support at the right time.

Master Funnel Strategy, Copy & Design

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