Duration: 20 Days
Platform: Live via Zoom
Weekly Commitment: 10 hrs/week

Day 1: Introduction to Social Media Management
▪️Overview of Social Media Marketing (SMM)
▪️Importance of social media for businesses
▪️Understanding the role of a Social Media Manager
Day 2: Client Consultation
▪️Understanding client business goals and target audience
▪️Conducting an initial client briefing session
▪️Setting client expectations
Day 3: Market Analysis
▪️Researching market trends and competitor strategies
▪️Identifying opportunities and challenges
▪️Conducting SWOT analysis for social media
Day 4: Social Media Audit
▪️Evaluating current social media presence
▪️Analyzing past performance metrics
▪️Identifying strengths and areas for improvement
Day 5: Goal Setting & KPI Establishment
▪️Defining SMART goals for social media
▪️Establishing Key Performance Indicators (KPIs)
▪️Aligning social media objectives with business goals
Day 6: Content Strategy Development
▪️Planning content types, themes, and messaging
▪️Creating a content calendar
▪️Understanding brand voice and storytelling
Day 7: Platform Selection
▪️Choosing the right social media platforms
▪️Evaluating platform strengths for industries and objectives
▪️Understanding audience behavior per platform
Day 8: Profile Setup & Optimization
▪️Creating and optimizing social media profiles
▪️Writing effective bios and CTAs
▪️Designing professional profile visuals
Day 9: Community Management Strategies
▪️Engaging with the audience effectively
▪️Managing comments, messages, and reviews
▪️Building and nurturing online communities
Day 10: Social Media Tools & Automation
▪️Introduction to scheduling and automation tools
▪️Best tools for content creation and analytics
▪️Managing time effectively as a social media manager
Day 11: Content Creation Best Practices
▪️Developing engaging and high-quality content
▪️Graphic design essentials for social media
▪️Video content strategies
Day 12: Campaign Launch Strategies
▪️Planning and executing social media campaigns
▪️Budget allocation and targeting strategies
▪️Organic vs. paid social media marketing
Day 13: Performance Monitoring & Analytics
▪️Tracking key metrics: engagement, reach, and conversions
▪️Using analytics tools (Facebook Insights, Google Analytics, etc.)
▪️Understanding data-driven decision-making
Day 14: Data Analysis & Optimization
▪️Measuring campaign effectiveness
▪️Identifying trends from analytics
▪️Making data-driven adjustments to improve ROI
Day 15: Crisis Management & Social Media Ethics
▪️Handling negative comments and online crises
▪️Best practices for ethical social media management
▪️Maintaining brand reputation online
Day 16: Performance Reporting & Client Communication
▪️Creating detailed performance reports
▪️Presenting insights and recommendations
▪️Discussing reports with clients and gathering feedback
Day 17: Scaling Strategies
▪️Increasing budget allocation for successful campaigns
▪️Expanding to new platforms and audiences
▪️Advanced advertising strategies
Day 18: Pivoting Strategies
▪️Identifying ineffective strategies
▪️Implementing alternative approaches for better results
▪️Case studies of successful pivots
Day 19: Learning & Development
▪️Staying updated with trends and best practices
▪️Continuous skill improvement for long-term success
▪️Exploring career opportunities in social media management
Day 20: Final Project & Presentation
▪️Create and present a full social media strategy plan
▪️Peer reviews and feedback
▪️Certificate of completion & next steps in the industry
You will get access to bonuses based on how well you do in the training and what you need most.
This program is designed to support each learner individually—meaning bonuses are personalized, not one-size-fits-all.
Headset – A headset is mandatory to ensure clear audio communication.
Camera On at All Times – This is a real-time, one-on-one, highly interactive session. Full video participation is required.
Quiet Environment – You must be in a distraction-free, quiet space throughout the session.
WhatsApp Web/Desktop – All important announcements and updates will be sent exclusively through WhatsApp. Communication via Facebook Page will not be entertained.
Install Zoom – Please ensure that Zoom is installed and updated on your device prior to the session. This will be our primary platform for the live session.
Many of the hands-on exercises require features and functions that are only fully available on a laptop or desktop. Using a mobile phone is strongly discouraged, as it will significantly limit your ability to participate effectively in the training.
Yes, we offer internship opportunities that can be added to your profile as part of your training experience. Eligibility for the internship will depend on your performance and participation throughout the training program.
No. Employers and clients prioritize skilled professionals who can deliver results over formal certifications. We focus on building your skills through practical, hands-on experience and personalized 1-on-1, highly interactive, real-time mentorship.
Real-Time & Highly Interactive – Learn live and ask questions on the spot
2 Hours Daily – Every day for one full month
Limited slots per Month – To ensure quality and full attention
No Pre-recorded videos – Live sessions will be recorded
Perfect for Beginners – Get results with daily guidance
Credit for Trainer's Missed Classes
Missed classes will only be credited or rescheduled if the unavailability is due to the trainer's scheduling conflicts, unforeseen circumstances or technical issues.
No Credit for Student Absences
Classes missed due to the student’s absence, whether notified or not, will not be credited or rescheduled.
Strict Adherence to the Schedule
The academy operates on a fixed schedule to ensure continuity and quality of instruction. As such, students are responsible for managing their attendance and adhering to the published timetable. It is the student's responsibility to manage their attendance and communicate promptly regarding any scheduling conflicts.
Do you offer refunds for courses or services?
No, we do not provide refunds for any of our courses.
Why is there a no-refund policy?
Our no-refund policy exists due to the limited number of slots available each month. This ensures that participants who enroll are fully committed to the training program.
What if I can’t complete the training?
Since refunds are not available, we encourage participants to carefully assess their availability and commitment before enrolling.
Can I transfer my slot to someone else?
No, slot transfers are not applicable. Each participant’s enrollment is personalized, and our programs are designed to ensure consistency and accountability. Allowing slot transfers could impact the quality of the learning experience and disrupt the structured training flow.
You will get access to bonuses based on how well you do in the training and what you need most. This program is made to help each person in their own way. That means we don’t give the same bonuses to everyone. Instead, we give you the right tools and guides that can help you solve your problems.
👉 The more you learn and apply,
👉 The more helpful bonuses you will receive.
Let’s focus on giving you what really helps not just extra files, but the right support at the right time.
Start Your Social Media Management Career